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<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Thu, 31 May 2012 21:39:29 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Blog</title><subtitle>Blog</subtitle><id>http://www.visualavenue.com/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.visualavenue.com/blog/"/><link rel="self" type="application/atom+xml" href="http://www.visualavenue.com/blog/atom.xml"/><updated>2011-02-20T22:44:20Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.81 (http://www.squarespace.com/)">Squarespace</generator><entry><title>-</title><id>http://www.visualavenue.com/blog/2011/2/20/social-media-advertising-budgets-by.html</id><link rel="alternate" type="text/html" href="http://www.visualavenue.com/blog/2011/2/20/social-media-advertising-budgets-by.html"/><author><name>Visual Avenue</name></author><published>2011-02-20T22:44:11Z</published><updated>2011-02-20T22:44:11Z</updated><content type="html" xml:lang="en-US"><![CDATA[<div class="headline_area">
<h2 class="entry-title"><a title="Permanent link to Social Media Advertising Budgets" rel="bookmark" href="http://digitalmediabiz.com/2011/02/social-media-advertising-budgets/">SOCIAL MEDIA ADVERTISING BUDGETS</a></h2>
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<p class="headline_meta">by&nbsp;<span class="fn vcard author">AANARAV SAREEN</span>&nbsp;on&nbsp;<abbr class="published" title="2011-02-07">FEBRUARY 7, 2011</abbr></p>
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<p><img src="http://c0162861.cdn.cloudfiles.rackspacecloud.com/20100415_digialaudience.gif" alt="Social Media" /></p>
<p>Advertising has come a long way. Something that was once a true luxury is now affordable, thanks to Google, Yahoo!, Bing and many others.</p>
<p>Small businesses can create an account at either of the fore mentioned sites and start creating highly targeted ads. And, it works.</p>
<p>A new addition to that category is social media advertising, the largest being Facebook. As a site with hundreds of millions of visitors that relies on personal information, it&rsquo;s a good tool to measure brand loyalty and awareness.</p>
<p>However, when annual reports about advertising spend are made public, social media advocates are usually the first ones to say that big brands aren&rsquo;t spending enough on these new platforms.</p>
<p>They&rsquo;re wrong.</p>
<p>One of the reasons traditional advertising is expensive is because it&rsquo;s exclusive. There&rsquo;s a process to get an ad on TV or in print.</p>
<p>That process and barrier of entry doesn&rsquo;t exist online. Facebook advertising can be as low as $0.05 CPM. TV advertising is at the very least 100 times more expensive.</p>
<p>Given the significant cost difference, there&rsquo;s no reason for advertisers to spend the same amount of money. Allocating 50% of spend towards digital and 50% of spend towards analog is foolish and doesn&rsquo;t accomplish any business goal.</p>
<p>Advertising is bigger than platforms. It&rsquo;s about reaching the end user. And you reach a user with a combination of different mediums. Not by listening to a social media advocate.</p>
</div>]]></content></entry><entry><title>-</title><id>http://www.visualavenue.com/blog/2010/9/23/digital-media-for-retail-in-2010-by.html</id><link rel="alternate" type="text/html" href="http://www.visualavenue.com/blog/2010/9/23/digital-media-for-retail-in-2010-by.html"/><author><name>Visual Avenue</name></author><published>2010-09-24T02:37:54Z</published><updated>2010-09-24T02:37:54Z</updated><content type="html" xml:lang="en-US"><![CDATA[<div id="post-1230" class="top post_box tag-retail-stores tag-interactive-display tag-digital-media category-online-media category-mainstream category-impact hentry type-post post post-1230">
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<h2 class="entry-title"><a title="Permanent link to Digital Media for Retail in 2010" rel="bookmark" href="http://digitalmediabiz.com/2010/09/digital-media-retail-2010/">Digital Media for Retail in 2010</a></h2>
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<p class="headline_meta">by <span class="fn vcard author">Aanarav Sareen</span> on <abbr class="published" title="2010-09-14">September 14, 2010</abbr></p>
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<p style="text-align: left;"><img class="aligncenter" src="http://c0162861.cdn.cloudfiles.rackspacecloud.com/20100914_retail.jpg" alt="Retail Store" /><br /> Retail businesses have been around in varying forms for centuries. The premise behind a retail presence is simple &mdash; setup a (preferably&nbsp;convenient) location, allow people to visit, browse and purchase. Get more people to come in by using coupons, discounts or other incentives. However, the basic sales technique behind a retail location has been the same despite the changes and advancement in technology and media. Today, apart from using paper coupons, stores are simply using digital coupons. That is a good step forward, but very few retail stores are truly making use of technology to create a better environment for their customers.</p>
<p style="text-align: left;">For those in the retail business, here are some ideas:</p>
<ol>
<li><strong>Digital Displays</strong>: Retail locations have limited space and therefore clothing stores only use a handful of mannequins&nbsp;to display their best (and often times, most expensive) products. Furthermore, every person is different physically. So, why should a potential customer purchase an item just by looking at a mannequin that doesn&rsquo;t resemble their physical&nbsp;characteristics&nbsp;and/or taste. A&nbsp;solution&nbsp;for this to have tablet-like interactive displays that allow users to visually select and modify their body type as well as different types of apparel. Combining these together would result in a display that is far more personal and appealing to the end user.</li>
<li><strong>Email Receipts: </strong>Few companies have started doing over the past couple of years. However, why can&rsquo;t more companies simply email you&nbsp;receipts&nbsp;from your store purchases? With the amount of paper and junk mail, it&rsquo;s easier to categorize and archive emails than it is to locate a&nbsp;flimsy&nbsp;receipt.</li>
<li><strong>Convenience</strong>: Ever walk into a store only to find out that the product is out-of-stock? Retail stores could avoid (a lot of) frustrated customers by having them order a product from a store&rsquo;s digital display and having it&nbsp;delivered&nbsp;for free. A few bookstores have implemented this practice, but a wider adoption would be beneficial.</li>
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<p>The possibilities for engaging customers via digital media in a retail location are significant. However, very few companies try these techniques because of the investment required. While that&rsquo;s understandable, these investments are going to get larger in size as time progresses.</p>
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<h2 class="entry-title"><a title="Permanent link to Amazon Kindle 3 Review" rel="bookmark" href="http://digitalmediabiz.com/2010/09/amazon-kindle-3-review/">Amazon Kindle 3 Review</a></h2>
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<p class="headline_meta">by <span class="fn vcard author">Aanarav Sareen</span> on <abbr class="published" title="2010-09-13">September 13, 2010</abbr></p>
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<p style="text-align: center;"><img class="aligncenter" src="http://c0162861.cdn.cloudfiles.rackspacecloud.com/20100913_kindle3.gif" alt="Kindle 3" /></p>
<p>I sold my Kindle 2 a while ago to purchase the iPad. I immediately regretted that decision as the Kindle 2 was most certainly the best e-reading device I had come across. While the iPad is a great product, it cannot be used for long term reading. The reflections and the weight of the product make it difficult to use for extended periods of time.</p>
<p>A few months ago, Amazon announced that they&rsquo;d be releasing the <a title="Kindle 3 - WiFi" onclick="javascript:pageTracker._trackPageview('/outgoing/www.amazon.com/gp/product/B002Y27P3M?ie=UTF8&amp;tag=digitalmediabiz-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B002Y27P3M');" href="http://www.amazon.com/gp/product/B002Y27P3M?ie=UTF8&amp;tag=digitalmediabiz-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B002Y27P3M" target="_self">Kindle 3</a> in two flavors &mdash; a WiFi version and a WiFi + 3G version. Starting at $139, I ordered the WiFi version as soon as it was available. Having used it intensively over the past 2 weeks (including an international trip to Australia), here are a few comments regarding the device:</p>
<ul>
<li><strong>Size</strong>: I&rsquo;m not sure how Amazon managed to pull this off, but the Kindle 3 has the exact same screen as its&nbsp;predecessor, but the overall device is much smaller.</li>
<li><strong>Speed</strong>: The page turns are much faster than prior versions. Often times, you aren&rsquo;t even aware of the time delay between the pages.</li>
<li><strong>Battery</strong>: I&rsquo;ve only charged my Kindle once and after reading one book and using it almost daily for 2 weeks, there&rsquo;s still more than 70% of the battery left.</li>
<li><strong>Case</strong>: The Kindle 3 does not come with a case. I highly suggest picking up the case with a built in light. The light borrows power from the charged Kindle, but has very little overall impact.</li>
<li><strong>Contrast</strong>: This is one of the biggest improvements with the Kindle 3 and the difference is apparent. The&nbsp;screen savers&nbsp;and the text is a lot sharper and crisper, delivering a better reading experience.</li>
</ul>
<p><strong>Compared to the iPad:</strong></p>
<p>The <a title="Kindle 3" onclick="javascript:pageTracker._trackPageview('/outgoing/www.amazon.com/gp/product/B002Y27P3M?ie=UTF8&amp;tag=digitalmediabiz-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B002Y27P3M');" href="http://www.amazon.com/gp/product/B002Y27P3M?ie=UTF8&amp;tag=digitalmediabiz-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B002Y27P3M" target="_self">Kindle 3</a> and the Apple iPad are in completely different categories. One is a book reader. The other is a computer. However, for reading books, the Kindle 3 is far superior. Furthermore, Amazon makes it easy to access the Kindle content across multiple devices via their iOS, BlackBerry and Android applications.</p>
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<h2 class="entry-title"><a title="Permanent link to Digital Media and the e-Book Model" rel="bookmark" href="http://digitalmediabiz.com/2010/08/digital-media-e-book-model/">Digital Media and the e-Book Model</a></h2>
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<p class="headline_meta">by <span class="fn vcard author">Aanarav Sareen</span> on <abbr class="published" title="2010-08-30">August 30, 2010</abbr></p>
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<p><img src="http://c0162861.cdn.cloudfiles.rackspacecloud.com/20100816_kindle.gif" alt="Kindle 3" /><br /> Consumers have various options when it comes to purchasing digital media. They can purchase content from iTunes, from the Zune Store or from Amazon.com. All of these options give users the ability to purchase video and audio at similar prices. However, Apple and Microsoft limit their content to their own devices, making it difficult for consumers to try other products. Apple has done this well and has done it for many years. They&rsquo;ve created an ecosystem that works together. It&rsquo;s simple to use and it scales effectively. You can purchase a movie from iTunes, view it on your iPod/iPhone and stream it to your TV via Apple TV.</p>
<p>On the other hand, Amazon has a completely different approach &mdash; they allow content purchased from their store to be distributed on many supported platforms. However, the experience is not easy or pleasant for casual consumers.</p>
<p>In order for digital media to succeed, content should be compatible with most advanced hardware platforms, regardless of the store it was purchased in. Online video has a long way to go and it is getting challenging to find content that works with certain hardware lock ins.</p>
<p>﻿</p>]]></content></entry><entry><title>FAITH MAKES IT ALL POSSIBLE AT THE NET</title><id>http://www.visualavenue.com/blog/2010/9/15/faith-makes-it-all-possible-at-the-net.html</id><link rel="alternate" type="text/html" href="http://www.visualavenue.com/blog/2010/9/15/faith-makes-it-all-possible-at-the-net.html"/><author><name>Visual Avenue</name></author><published>2010-09-15T21:33:14Z</published><updated>2010-09-15T21:33:14Z</updated><content type="html" xml:lang="en-US"><![CDATA[<div id="_mcePaste">
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<div><a href="http://netny.net/index.php"></a>&nbsp;Over 30 years ago, there was quite an audacious dream that resonated out of a lovely Brooklyn hamlet. &nbsp;The hope was to produce quality programming that was engaging and helped bring the Catholic faith to the masses daily/24 hours a day.</div>
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<div id="_mcePaste">Led by a dedicated team this dream has exceeded all expectations.</div>
<div id="_mcePaste">What started out as the Prayer Channel airing mostly acquired programs like the critically acclaimed, CHRISTOPHER CLOSEUP and the classic DAVEY and GOLIATH has exploded on the scene as The Net.</div>
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<div id="_mcePaste">While Pastoral Communications and The Prayer Channel was the brainchild of Monsignor Michael Dempsey, The Net has been in the works for several years thanks to the efforts of a 16-year employee, Christopher Quinn.</div>
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<div id="_mcePaste">Quinn's career rise has been meteoric. From his humble beginnings as a part-time production assistant to the Director of Programming to his current role as General Manager, Quinn has taken the network to the top with him.</div>
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<div id="_mcePaste">During the recession, Quinn was able to have the original offices and studio completely rebuilt with state of the art equipment and a faith inherited from the networks meager start.</div>
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<div id="_mcePaste">Jon Kelley, a driving force for the Prayer Channel and Pastoral Communications was a spirited, talented and unflappable soul.</div>
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<div id="_mcePaste">There was rarely enough money for regular productions like BIBLE QUIZ(Hosted by CURRENTS Director,Cedric Chin), THE TABLET WEEK IN REVIEW or specials like THE EYEWITNESS, but Kelley made it work by bartering or using his own bare hands to build the sets.</div>
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<div id="_mcePaste">He was very helpful until his dying day to all who would listen. &nbsp;In fact he was instrumental in bringing me back to my TV roots as a free-lance producer role shortly before his passing.&nbsp;</div>
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<div id="_mcePaste">&nbsp;Quinn has stated, "In many ways he shaped The Net". &nbsp;Quinn also went on to say how Jon gave you a pat on the back, but also knew when to kick you in the pants.</div>
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<div id="_mcePaste">Gina DeSalvo-Krainchich was a young producer and skilled director for The Prayer Channel and called Kelley her "mentor". &nbsp;It is not surprising that like Quinn, she has had a fine 25 year career with Trans Video Communications and is the current Director of Operations.</div>
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<div id="_mcePaste">Kevin Cianciulli, is the networks cracker-jack engineer who like DeSalvo-Krainchich has enjoyed a long and respected run with the non-for-profit diocesan run network. He is generous to a fault and like veteran co-workers, Robert Taylor(School Services), Johnny Fidalio(Tape Ops) he had a close relationship with Kelley.</div>
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<div id="_mcePaste">Cedric Chin, the humble and talented Director of CURRENTS, was most affected by the loss of Kelley. &nbsp;It is no wonder as Kelley took Chin under his wing from day one and always saw his limitless potential.</div>
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<div id="_mcePaste">The station produces over a dozen regular programs and is the only Catholic network with a nightly news and magazine program.</div>
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<div id="_mcePaste">CURRENTS is run by Deacon Greg Kandra who was a superb writer with CBS Radio and Television earning awards for his crisp thought-provoking style. He is also the Deacon at the magnificent Our Lady Queen of Martyrs Parish in Forest Hills, Queens where his sermons are poignant and inspiring. &nbsp;He also pens the very popular blog, FROM THE DEACON'S BENCH on Beliefnet.</div>
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<div id="_mcePaste">Shuy-Fy Pongnon is the second in command as the Assistant News Director and she runs a tight ship to ensure all segments and show elements are accomplished efficiently.</div>
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<div id="_mcePaste">Christopher Iasiello is the staff writer who made his bones as a radio news scribe. &nbsp;He also contributes much to the NetNY.Net web site which provides video streaming off all programs so that the Net's reach is of global proportions.</div>
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<div id="_mcePaste">The on-air team is also an eclectic team made up of Harvard Grad, and news veteran Francesca Maxime', a versatile southern singer and actor in Matt McClure, energetic and always curious and fine reporter Nathalia Ortiz and the irreverent "Catholic Guy", Lino Rulli. &nbsp;Producer Blaine Hicklin provides a creative eye as the main cameraman/producer/editor for the show.</div>
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<div id="_mcePaste">CURRENTS isn't the only program making waves on the New Evangelization Television network. &nbsp;MYSTERIES OF THE CHURCH was recently nominated for an Emmy and The First annual Faith Film Festival is less than three weeks away, seats are limited so make sure to order you tickets before they run out! &nbsp;</div>
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<div>There is also historic coverage beginning tomorrow that one can view on cable or on their computer if they live outside the NYC area. &nbsp;The following was from the Net's current Media Release:</div>
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<div id="_mcePaste">"History is in the making when Pope Benedict XVI visits England (Sept 16-19) and New Evangelization Television (NET) will be there to provide a perspective you just won&rsquo;t see anywhere else.</div>
<div id="_mcePaste">Only on NET can viewers receive not only the political and social aspects of the visit but also the spiritual realities, which are often forgotten in commercial coverage. &nbsp;We&rsquo;re also pleased to announce that many distinguished clergy and guests will be participating in the commentary to provide coverage that is not only unique but also from the point of view of the Church in and around the world."</div>
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<div id="_mcePaste">During my initial tenure with The Prayer Channel, the budget was so tight that I was not only a cameraman/stagemanager, but I did the make-up as well. &nbsp;My tools were simple, foundation, powder, disposable sponges and a hefty bag with a hole in it to protect the Priest's vestments. &nbsp;The late Bishop Mugavero(Mugsy) chuckled when I first "took off his shine".</div>
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<div id="_mcePaste">There once was a successful cigarette campaign which extolled,</div>
<div id="_mcePaste">"You've come a long way baby." &nbsp;The same could be said for The Net with one exception, The Net is healthy and very good for you.</div>
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<div id="_mcePaste">Joe Appio</div>
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<p>&nbsp;</p>]]></content></entry><entry><title>-</title><id>http://www.visualavenue.com/blog/2010/8/25/google-tv-and-cable-boxes-by-aanarav.html</id><link rel="alternate" type="text/html" href="http://www.visualavenue.com/blog/2010/8/25/google-tv-and-cable-boxes-by-aanarav.html"/><author><name>Visual Avenue</name></author><published>2010-08-26T01:02:05Z</published><updated>2010-08-26T01:02:05Z</updated><content type="html" xml:lang="en-US"><![CDATA[<div id="post-1211" class="top post_box tag-google-tv tag-cable-tv tag-boxee category-technology category-mainstream hentry type-post post post-1211">
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<h2 class="entry-title"><a title="Permanent link to Google TV and Cable Boxes" rel="bookmark" href="http://digitalmediabiz.com/2010/08/google-tv-cable-box/">Google TV and Cable Boxes</a></h2>
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<p class="headline_meta">by <span class="fn vcard author">Aanarav Sareen</span> on <abbr class="published" title="2010-08-24">August 24, 2010</abbr></p>
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<br /> Ever since the <a title="Google TV announcement" href="http://digitalmediabiz.com/2010/05/google-announces-google-tv/" target="_self">Google TV announcement</a> a few months ago, I&rsquo;ve struggled to see how the upcoming device would  make a lasting impact in the living room. Any modern living room already  has too many set-top boxes, making the digital entertainment experience  cumbersome at best.</p>
<p>Today, media connected households have the following boxes: a cable  TV box, a DVR box, a gaming console and a DVD player. With 4 boxes,  there isn&rsquo;t room for any more. That leaves theGoogle TV, the upcoming  Boxee Box and the rumored iTV at a significant disadvantage. People  don&rsquo;t value content enough to have 7 boxes, remotes and connections in  their living room.</p>
<p>Here&rsquo;s my suggestion for Google TV &mdash; integrate with cable boxes. This  could be a software&nbsp;integration&nbsp;or a hardware integration. But, there  has to be a way to access the Google TV &ldquo;service&rdquo; from a hardware device  that is already pre-installed in a living room.</p>
<p>Otherwise, it&rsquo;ll be difficult to convince users that the service or hardware is worth the price of admission.</p>
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<h2 class="entry-title"><a title="Permanent link to Top Requests for Android 3.0" rel="bookmark" href="http://digitalmediabiz.com/2010/08/top-requests-android-30/">Top Requests for Android 3.0</a></h2>
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<p class="headline_meta">by <span class="fn vcard author">Aanarav Sareen</span> on <abbr class="published" title="2010-08-23">August 23, 2010</abbr></p>
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<p><img src="http://c0162861.cdn.cloudfiles.rackspacecloud.com/20100525_android.gif" alt="Android" /><br /> I purchased the Google Phone (aka: Nexus One) the first day it was  available and have effectively been an Android user for almost 8 months.  During that time, I&rsquo;ve used the phone for email, web, trading stocks,  IM, photos and gaming. Having used all versions of the iPhone (until  3Gs) and most versions of the recent BlackBerry till the BlackBerry  Bold, there are certain things that I like about the Android platforms  and certain things that I dislike about it. Here are the top features  I&rsquo;d like to see for Android 3.0:</p>
<ol>
<li><strong>Release cycles</strong>: By making the Android OS available  to cell phone manufacturers all over the world, Google has considerably  fragmented the Android mobile market. There are too many models with  varying feature sets and functionality. Every month, a new Android phone  is available that is <em>either </em>worse or better than the prior  one. There is no consistency. Google really needs to find a way to  co-ordinate the release cycles or&nbsp;at least&nbsp;implement some policies  regarding core feature sets.</li>
<li><strong>Stability</strong>: Over the past 3 years, I&rsquo;ve used Apple  and BlackBerry mobile devices. All of these devices have been extremely  stable. That is not the case with the Nexus One. The stability of the  device is terrible when compared to the iPhone and BlackBerry.</li>
<li><strong>App Market</strong>: The Android app market is a mess. It is  incoherent and good apps are hard to find. Google really should  simplify the mobile app market and make it easier to better discover  applications.</li>
<li><strong>User Experience</strong>: For those who aren&rsquo;t aware, nearly  every Android phone has a different user experience. While this is good  to a certain extent, it is also extremely&nbsp;frustrating&nbsp;for the general  consumer. A vast majority of the user experience has to be streamlined  and similar across different Android phones.</li>
<li><strong>Media capabilities</strong>: While the Android phones do  have the ability to play music and videos, the functionality used by the  device is ancient. You store content on an a card, plug that card into  the phone and then access media. This is&nbsp;rudimentary&nbsp;and has to be  unified. The one reason Apple succeeds with its mobile offerings is  because the iTunes and iPod ecosystem are always&nbsp;synchronized.</li>
<li><strong>Technical support</strong>: Just like any other smartphone,  Android phones aren&rsquo;t cheap. When you purchase them without a contract,  they&rsquo;re priced at more than $500 (US). For this price, there needs to be  a dedicated customer and technical support center that is more capable  than the service provider.</li>
</ol>
<p>I realize that the&nbsp;recommendations&nbsp;in this post are operational  suggestions rather than software enhancements. However, once these items  are improved, the Android platform becomes far more valuable than any  mobile offering available.</p>
</div>
</div>
<div class="headline_area">
<h2 class="entry-title"><a title="Permanent link to HBO on the iPad" rel="bookmark" href="http://digitalmediabiz.com/2010/08/hbo-ipad/">HBO on the iPad</a></h2>
<p class="headline_meta">&nbsp;</p>
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<p class="headline_meta">by <span class="fn vcard author">Aanarav Sareen</span> on <abbr class="published" title="2010-08-20">August 20, 2010</abbr></p>
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<p><img src="http://c0162861.cdn.cloudfiles.rackspacecloud.com/20100820_hbogo.gif" alt="HBO Go" /></p>
<p>Given the high demand of the iPad, it is sufficient to say that the  device has been a success in its first year. Companies from across the  media and entertainment spectrum have created applications or sites for  the platform. These include the Netflix iPad application, the ABC  Player, and a host of newspaper and magazine applications.</p>
<p>In a recent interview with Bloomberg, the company mentioned that customers will be able to access HBO on their iPads.</p>
<blockquote>
<p>In six months, HBO Go will be available to the channel&rsquo;s  paying subscribers at no additional cost through all major cable  systems, on Apple Inc.&rsquo;s iPad, on mobile devices and elsewhere, Kessler  said.</p>
</blockquote>
<p>This doesn&rsquo;t come as a surprise. HBO has been slowly expanding its distribution opportunities. A few months ago, it released <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.hbogo.com/');" href="http://www.hbogo.com/">www.hbogo.com</a> in pilot mode. Access to the site is <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.hbogo.com/#signup/');" href="http://www.hbogo.com/#signup/">limited to subscribers</a> from Comcast and Verizon FiOS only.</p>
<p>While the details of the mobile application are currently unknown, it  will be interesting to see if HBO releases a separate pricing structure  for mobile/digital only subscribers.</p>
<p>﻿</p>]]></content></entry><entry><title>-</title><id>http://www.visualavenue.com/blog/2010/8/12/digital-media-podcast-ndash-17-ndash-net.html</id><link rel="alternate" type="text/html" href="http://www.visualavenue.com/blog/2010/8/12/digital-media-podcast-ndash-17-ndash-net.html"/><author><name>Visual Avenue</name></author><published>2010-08-13T02:30:03Z</published><updated>2010-08-13T02:30:03Z</updated><content type="html" xml:lang="en-US"><![CDATA[<div id="post-1194" class="top post_box tag-verizon tag-tim-gilmour tag-dualform tag-digital-media-podcast tag-aanarav-sareen category-podcast hentry type-post post post-1194">
<div class="headline_area">
<h2 class="entry-title"><a title="Permanent link to Digital Media Podcast &ndash; 17 &ndash; Net Neutrality" rel="bookmark" href="http://digitalmediabiz.com/2010/08/digital-media-podcast-17-net-neutrality/">Digital Media Podcast &ndash; 17 &ndash; Net Neutrality</a></h2>
<p class="headline_meta">&nbsp;</p>
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<p class="headline_meta">by <span class="fn vcard author">Aanarav Sareen</span> on <abbr class="published" title="2010-08-11">August 11, 2010</abbr></p>
</div>
<div class="entry-content format_text">
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<p><img src="http://c1388702.cdn.cloudfiles.rackspacecloud.com/DMPodcast_300x300.jpg" alt="Digital Media Podcast" /></p>
<p class="audioplayer_container"><span id="audioplayer_1" style="display: block; padding: 5px; border: 1px solid #dddddd; background: none repeat scroll 0% 0% #f8f8f8; visibility: visible;">Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version <a title="Download Adobe Flash Player" onclick="javascript:pageTracker._trackPageview('/outgoing/www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash&amp;promoid=BIOW');" href="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash&amp;promoid=BIOW">here</a>. You also need to have JavaScript enabled in your browser.</span></p>
<p>In this episode of the Digital Media Podcast, Aanarav Sareen and Tim Gilmour from <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.dualformstudio.com');" href="http://www.dualformstudio.com/">Dualform Studio</a> discuss the importance of net neutrality as well as the Google / Verizon statement.</p>
<p><a onclick="javascript:pageTracker._trackPageview('/outgoing/feeds.feedburner.com/dmbizpodcast');" href="http://feeds.feedburner.com/dmbizpodcast">Subscribe</a> | <a onclick="javascript:pageTracker._trackPageview('/outgoing/c1388702.cdn.cloudfiles.rackspacecloud.com/dmp_ep017.mp3');" href="http://c1388702.cdn.cloudfiles.rackspacecloud.com/dmp_ep017.mp3">Download MP3</a> | <a href="http://digitalmediabiz.com/podcast">Podcast Page</a></p>
</div>
</div>
<div id="post-1192" class="post_box tag-media tag-loyalty category-mainstream hentry type-post post post-1192">
<div class="headline_area">
<h2 class="entry-title"><a title="Permanent link to Media Loyalty Programs" rel="bookmark" href="http://digitalmediabiz.com/2010/08/media-loyalty-programs/">Media Loyalty Programs</a></h2>
<p class="headline_meta">&nbsp;</p>
<div class="fb_box"></div>
<p class="headline_meta">by <span class="fn vcard author">Aanarav Sareen</span> on <abbr class="published" title="2010-08-11">August 11, 2010</abbr></p>
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<div class="entry-content format_text">
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<p style="text-align: center;"><img class="aligncenter" src="http://c0162861.cdn.cloudfiles.rackspacecloud.com/20100811_loyalty.gif" alt="Loyalty" /></p>
<p style="text-align: left;">As someone who likes to travel, I&rsquo;ve discovered the advantages of being a <a title="loyal traveler" onclick="javascript:pageTracker._trackPageview('/outgoing/mobiletraveler.tumblr.com/post/898343506/the-benefits-of-loyalty');" href="http://mobiletraveler.tumblr.com/post/898343506/the-benefits-of-loyalty">loyal traveler</a>.  Airlines and hotels reward loyal customers for their business. There  are different tiers based on the amount of travel. A few of them include  unlimited domestic upgrades, free bags, priority access, etc.</p>
<p>Similar loyalty programs should be adopted by media companies as  well. Currently, very few media companies know about their &ldquo;top tier&rdquo;  customers. In this case, media companies include audio, video (TV and  movies), books and anyone who publishes content. Just like with every  commercial entity, there are some customers who purchase more than  others. Similarly, many of these customers bring in more revenue than  dozens of one-time customers combined.</p>
<p><strong>Loyalty programs for media companies will serve a few different purposes:</strong></p>
<ul>
<li>Knowledge of top-tier customers.</li>
<li>Knowledge of customers.</li>
</ul>
<p>Currently, most media companies deal in the &ldquo;millions of viewers.&rdquo;  They get audience statistics from 3rd party companies. These statistics  don&rsquo;t have any information about the actual customer. No name, no  contact information and no geographical location. Implementing a loyalty  system would solve this.</p>
<p><strong>Here&rsquo;s how it should work:</strong></p>
<ol>
<li>User creates an account on media property&rsquo;s site.</li>
<li>User purchases content from media property and the purchase is automatically credited to a user account.</li>
<li>User purchases content from distributor and enters in serial number on the media property&rsquo;s site and&nbsp;receives&nbsp;credit.</li>
</ol>
<p>This is not going to be an easy implementation. However, the rewards  and results could be tremendous, especially in an age where customers  can no longer be&nbsp;anonymous.</p>
</div>
</div>
<div id="post-1188" class="post_box tag-policy tag-net-neutrality category-mainstream category-impact hentry type-post post post-1188">
<div class="headline_area">
<h2 class="entry-title"><a title="Permanent link to Importance of Net Neutrality" rel="bookmark" href="http://digitalmediabiz.com/2010/08/importance-net-neutrality/">Importance of Net Neutrality</a></h2>
<p class="headline_meta">&nbsp;</p>
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<p class="headline_meta">by <span class="fn vcard author">Aanarav Sareen</span> on <abbr class="published" title="2010-08-10">August 10, 2010</abbr></p>
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<p style="text-align: center;"><img class="aligncenter" src="http://c0162861.cdn.cloudfiles.rackspacecloud.com/20100810_google.png" alt="Google" /><br /> For the past week, there has been a considerable amount of buzz  regarding Google/Verizon and Net Neutrality. Both companies have <a onclick="javascript:pageTracker._trackPageview('/outgoing/googlepublicpolicy.blogspot.com/2010/08/joint-policy-proposal-for-open-internet.html');" href="http://googlepublicpolicy.blogspot.com/2010/08/joint-policy-proposal-for-open-internet.html">published</a> <a onclick="javascript:pageTracker._trackPageview('/outgoing/policyblog.verizon.com/BlogPost/742/JointPolicyProposalforanOpenInternet.aspx');" href="http://policyblog.verizon.com/BlogPost/742/JointPolicyProposalforanOpenInternet.aspx">public</a> statements regarding their stance on net neutrality. We&rsquo;ll discuss the specific situation tomorrow on the <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.digitalmediapodcast.com');" href="http://www.digitalmediapodcast.com/">Digital Media Podcast</a>. However, before we get to the specifics, it is important to understand the basics of net neutrality and why it is important.</p>
<p>Here&rsquo;s how net neutrality is described on <a onclick="javascript:pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/Network_neutrality');" href="http://en.wikipedia.org/wiki/Network_neutrality">Wikipedia</a>:</p>
<blockquote>
<p>Network neutrality (also net neutrality, Internet  neutrality) is a principle proposed for user access networks  participating in the Internet that advocates no restrictions by Internet  Service Providers and governments on content, sites, platforms, on the  kinds of equipment that may be attached, and no restrictions on the  modes of communication allowed.</p>
</blockquote>
<p>Simple terms: Net neutrality means that all data will be treated  equally. For example &mdash; if you drive car X and your neighbor drives car Y  on the same highway, you cannot pay the government more money to go  faster on the same road.</p>
<p>The same applies to data on the Internet. ISPs and other controlling  entities cannot restrict access to content A because they produce  content B. That&rsquo;s unfair.</p>
<p>Net neutrality isn&rsquo;t a major issue at this moment, but it is an  important one to discuss now so that those that can influence such  policies don&rsquo;t implement disruptive policies. This is especially  important for independent content creators.</p>
</div>
</div>]]></content></entry><entry><title>-</title><id>http://www.visualavenue.com/blog/2010/7/30/youtube-increases-upload-limit-by-aanarav.html</id><link rel="alternate" type="text/html" href="http://www.visualavenue.com/blog/2010/7/30/youtube-increases-upload-limit-by-aanarav.html"/><author><name>Visual Avenue</name></author><published>2010-07-30T15:53:38Z</published><updated>2010-07-30T15:53:38Z</updated><content type="html" xml:lang="en-US"><![CDATA[<div id="post-1157" class="top post_box tag-youtube tag-google category-online-media hentry type-post post post-1157">
<div class="headline_area">
<h2 class="entry-title"><a title="Permanent link to YouTube increases upload limit" rel="bookmark" href="http://digitalmediabiz.com/2010/07/youtube-increases-upload-limit/">YouTube increases upload limit</a></h2>
<p class="headline_meta">&nbsp;</p>
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<p class="headline_meta">by <span class="fn vcard author">Aanarav Sareen</span> on <abbr class="published" title="2010-07-29">July 29, 2010</abbr></p>
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<p><img src="http://c0162861.cdn.cloudfiles.rackspacecloud.com/20100223_ytlogo.gif" alt="YouTube Logo" /></p>
<p>YouTube is clearly the market leader when it comes to online video.  Offering a variety of content and styles, the site has more video  content than most other sites combined.</p>
<p>For content creators, YouTube is a great destination because of its  built-in audience. However, there are certain limiting factors for  content creators. The largest one being length limit. Prior to today,  YouTube capped non-partner uploads to 10 minute segments. While this was  OK for a vast majority of people, it was insufficient for long-form  content creators.</p>
<p>Today,<a onclick="javascript:pageTracker._trackPageview('/outgoing/youtube-global.blogspot.com/2010/07/upload-limit-increases-to-15-minutes.html');" href="http://youtube-global.blogspot.com/2010/07/upload-limit-increases-to-15-minutes.html"> Google announced</a> that YouTube users will have the ability to upload 15 minute clips.  While 15 minutes is still not long (as compared to TV, movies, etc.)  it&rsquo;s a step in the right direction.</p>
<p>If you are a professional content creator with a dedicated audience,  signing up for the YouTube partner program lifts various restrictions  and allows greater branding and content control. You can apply <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.youtube.com/partners');" href="http://www.youtube.com/partners">here</a>.</p>
</div>
</div>
<div id="post-1154" class="post_box tag-this-week-in tag-mark-jeffrey tag-digital-media-podcast category-podcast category-online-media hentry type-post post post-1154">
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<h2 class="entry-title"><a title="Permanent link to Digital Media Podcast &ndash; 16 &ndash; Mark Jeffrey and This Week In" rel="bookmark" href="http://digitalmediabiz.com/2010/07/digital-media-podcast-16-mark-jeffrey-this-week-in/">Digital Media Podcast &ndash; 16 &ndash; Mark Jeffrey and This Week In</a></h2>
<p class="headline_meta">&nbsp;</p>
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<p class="headline_meta">by <span class="fn vcard author">Aanarav Sareen</span> on <abbr class="published" title="2010-07-28">July 28, 2010</abbr></p>
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<p><img src="http://c1388702.cdn.cloudfiles.rackspacecloud.com/DMPodcast_300x300.jpg" alt="Digital Media Podcast" /></p>
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<p>In this episode of the Digital Media Podcast, Aanarav Sareen and Tim Gilmour from <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.dualformstudio.com');" href="http://www.dualformstudio.com/">Dualform Studio</a> speak with Mark Jeffrey, the CEO of ThisWeekIn.com about the rapidly  growing video network and the potential of digital media.</p>
<p><a onclick="javascript:pageTracker._trackPageview('/outgoing/feeds.feedburner.com/dmbizpodcast');" href="http://feeds.feedburner.com/dmbizpodcast">Subscribe</a> | <a onclick="javascript:pageTracker._trackPageview('/outgoing/c1388702.cdn.cloudfiles.rackspacecloud.com/dmp_ep016.mp3');" href="http://c1388702.cdn.cloudfiles.rackspacecloud.com/dmp_ep016.mp3">Download MP3</a> | <a href="http://digitalmediabiz.com/podcast">Podcast Page</a></p>
</div>
</div>
<div id="post-1152" class="post_box tag-social-viewing tag-digital-media category-online-media category-mainstream hentry type-post post post-1152">
<div class="headline_area">
<h2 class="entry-title"><a title="Permanent link to Social Viewing is a Myth" rel="bookmark" href="http://digitalmediabiz.com/2010/07/social-viewing-myth/">Social Viewing is a Myth</a></h2>
<p class="headline_meta">&nbsp;</p>
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<p class="headline_meta">by <span class="fn vcard author">Aanarav Sareen</span> on <abbr class="published" title="2010-07-28">July 28, 2010</abbr></p>
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<p><img src="http://c0162861.cdn.cloudfiles.rackspacecloud.com/20100728_socialviewing.gif" alt="Social Viewing" /><br /> Over the past few months, many people have suggested that social viewing  is the next logical step for online media. Social viewing simply means  consuming content with your friends and interacting with other  like-minded people while watching content.</p>
<p>While social viewing has certainly been successful for large-scale  events such as the Presidential Inauguration and the Oscars, it won&rsquo;t be  successful for a majority of the web for a few reasons:</p>
<ol>
<li><strong>No advantage: </strong>Currently, social viewing does not  offer any benefit to the end user. None at all. Social viewing might be  beneficial in a learning environment (example: a corporate training  course), but there is no distinct advantage otherwise.</li>
<li><strong>Distraction</strong>: Social viewing is a distraction for  most people. There&rsquo;s a reason why movie theaters dim their lighting and  specifically mention users to lower their voices.</li>
<li><strong>Analysis</strong>: Many fans and analysts talk about the  movie/content after it has aired or is published. No one likes to talk  while a movie is going on. Furthermore, independent online properties  have been created to support individual shows or a group of shows,  proving that analysis is best done after the fact.</li>
<li><strong>Time-shift:</strong> Many people watch content at different  times. Even in the United States, there is an East Coast feed and a West  Coast feed, ensuring that people won&rsquo;t have access to the same content  at the same time. Our community is also moving towards a time-shifted  viewing model, which makes it&nbsp;convenient&nbsp;for people to watch content  anytime, anywhere. Social Viewing is a step in the opposite direction</li>
</ol>
<p>While social viewing may offer some benefits for an event that is  extremely popular, it will continue to be a myth for most content.</p>
</div>
</div>
<p>﻿</p>]]></content></entry><entry><title>-</title><id>http://www.visualavenue.com/blog/2010/7/18/microsoftrsquos-untapped-app-platform-xbox-360.html</id><link rel="alternate" type="text/html" href="http://www.visualavenue.com/blog/2010/7/18/microsoftrsquos-untapped-app-platform-xbox-360.html"/><author><name>Visual Avenue</name></author><published>2010-07-18T11:34:19Z</published><updated>2010-07-18T11:34:19Z</updated><content type="html" xml:lang="en-US"><![CDATA[<div id="post-1130" class="top post_box tag-xbox-live tag-xbox-360 tag-microsoft tag-app-store category-technology category-mainstream hentry type-post post post-1130">
<div class="headline_area">
<h2 class="entry-title"><a title="Permanent link to Microsoft&rsquo;s untapped app  platform: XBOX 360" rel="bookmark" href="http://digitalmediabiz.com/2010/07/microsofts-untapped-app-platform-xbox-360/">Microsoft&rsquo;s untapped app platform: XBOX 360</a></h2>
<p class="headline_meta">&nbsp;</p>
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<p class="headline_meta">by <span class="fn vcard author">Aanarav  Sareen</span> on <abbr class="published" title="2010-07-15">July 15,  2010</abbr></p>
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<p style="text-align: left;"><img class="aligncenter" src="http://c0162861.cdn.cloudfiles.rackspacecloud.com/20100615_xbox.gif" alt="XBOX 360" /><br /> For the past few years, Microsoft has largely stayed under the radar  with the <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.amazon.com/gp/product/B002JPITXY?ie=UTF8&amp;tag=digitalmediabiz-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B002JPITXY');" href="http://www.amazon.com/gp/product/B002JPITXY?ie=UTF8&amp;tag=digitalmediabiz-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B002JPITXY">Zune </a> and other media initiatives. However, these initiatives, including  Windows Media Center, the Zune Store and a host of similar services&ndash;  desktop and console &mdash; are extremely powerful. They&rsquo;re a little  challenging to navigate for the end user, but they still deliver a great  media experience.</p>
<p style="text-align: left;">Microsoft&rsquo;s big winner in the past 18  months has been the XBOX 360 and XBOX Live. The company continues to add  features for free and has partnered with various media providers, such  as Netflix and now Hulu to make IPTV and connected media a real  possibility. While the company has tried to entice users to develop  applications for the Zune and the upcoming <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.windowsphone7.com/');" href="http://www.windowsphone7.com/">Windows 7 Phone</a>, they&rsquo;re still  untapped and unproven territories. Just like any other industry,  software development is a profession. And no one knows this better than  Microsoft. However, if a certain marketplace is more succesful and far  more mature, like the iTunes App Store, developers are more likely to  create applications for that given platform.</p>
<p>Microsoft&rsquo;s proven platform is XBOX 360. The company has millions of  paid subscribers that are using the portal to access a host of content &mdash;  streaming TV shows, movies, games, social networking, etc. Why not  allow developers to build on top of that? There are a lot of developers  that create content for Windows. By leveraging Microsoft owned  development tools, the company could easily open up the XBOX 360  platform and create a whole new marketplace.</p>
<p>A similar example of this would be <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.amazon.com/gp/product/B002SFDJMQ?ie=UTF8&amp;tag=digitalmediabiz-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B002SFDJMQ');" href="http://www.amazon.com/gp/product/B002SFDJMQ?ie=UTF8&amp;tag=digitalmediabiz-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B002SFDJMQ">Roku</a>.  For those who aren&rsquo;t aware, Roku is a small box that streams content to  a TV set. It&rsquo;s inexpensive and it&rsquo;s very effective. The Roku platform  allows the end-user to select their own &ldquo;applications.&rdquo; Pandora fan? Add  Pandora to the box with a single click. Simple, easy and customized.</p>
<p>The same concept could apply to the XBOX 360. Microsoft should create  an app store for the device and entice developers to build on top of  that. Not only will that open up the flood gates for media companies,  but it&rsquo;ll be a real boom for casual game developers.</p>
</div>
</div>
<div id="post-1126" class="post_box tag-wiedenkennedy tag-tim-gilmour tag-old-spice tag-digital-media-podcast tag-aanarav-sareen category-podcast hentry type-post post post-1126">
<div class="headline_area">
<h2 class="entry-title"><a title="Permanent link to Digital Media Podcast &ndash; 15 &ndash;  Old Spice Campaign" rel="bookmark" href="http://digitalmediabiz.com/2010/07/digital-media-podcast-15-spice-campaign/">Digital Media Podcast &ndash; 15 &ndash; Old Spice Campaign</a></h2>
<p class="headline_meta">&nbsp;</p>
<div class="fb_box"></div>
<p class="headline_meta">by <span class="fn vcard author">Aanarav  Sareen</span> on <abbr class="published" title="2010-07-14">July 14,  2010</abbr></p>
</div>
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<p>In this episode of the Digital Media Podcast, Aanarav Sareen and Tim  Gilmour from <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.dualformstudio.com');" href="http://www.dualformstudio.com/">Dualform Studio</a> discuss the  execution of the Old Spice digital media campaign from Wieden+Kennedy.</p>
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<div id="post-1119" class="post_box tag-wieden-kennedy tag-old-spice category-online-media category-mainstream hentry type-post post post-1119">
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<h2 class="entry-title"><a title="Permanent link to Old Spice and Social Media" rel="bookmark" href="http://digitalmediabiz.com/2010/07/old-spice-social-media/">Old  Spice and Social Media</a></h2>
<p class="headline_meta">&nbsp;</p>
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<p class="headline_meta">by <span class="fn vcard author">Aanarav  Sareen</span> on <abbr class="published" title="2010-07-14">July 14,  2010</abbr></p>
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<p>Yesterday, I <a href="http://digitalmediabiz.com/2010/07/spice-youtube/">posted a story</a> about how Old Spice is using YouTube and other social media platforms  to spread its message. Within a day, the company has created hundreds of  videos.</p>
<p>The company, along with Wieden + Kennedy has successfully delivered a  viral campaign &mdash; one of very few in the social media space. The  campaign is effective, it&rsquo;s well connected and most importantly, fun.<br /> <img src="http://c0162861.cdn.cloudfiles.rackspacecloud.com/20100714_oldspice.gif" alt="Old Spice" /></p>
<p><strong>Campaign summary: </strong></p>
<p>The company is creating content through Wieden + Kennedy. But,  content alone doesn&rsquo;t do anything. After creating the initial content,  they reached out to some high profile individuals with personalized  responses. They used these individuals to spread their message to a much  broader audience. While it&rsquo;s not certain when the company updated it&rsquo;s  online portal &mdash; <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.oldspice.com');" href="http://www.oldspice.com/">www.oldspice.com</a>, the site is put  together very well. You can select products, their variations and can be  directed to retail and online stores that are carrying that exact  combination. For a brand as old as Old Spice and for a company the size  of Proctor &amp; Gamble, this is impressive.</p>
<p>Here&rsquo;s hoping that more companies adapt an overall media approach  towards their products and brands.</p>
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<p>﻿</p>]]></content></entry><entry><title>Digital Media Podcast – 14 – Read ID, Real Problems</title><id>http://www.visualavenue.com/blog/2010/7/7/digital-media-podcast-14-read-id-real-problems.html</id><link rel="alternate" type="text/html" href="http://www.visualavenue.com/blog/2010/7/7/digital-media-podcast-14-read-id-real-problems.html"/><author><name>Visual Avenue</name></author><published>2010-07-08T02:46:49Z</published><updated>2010-07-08T02:46:49Z</updated><content type="html" xml:lang="en-US"><![CDATA[<div id="post-1097" class="top post_box tag-wow tag-real-id tag-privacy category-podcast hentry type-post post post-1097">
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<h2 class="entry-title"><a title="Permanent link to Digital Media Podcast &ndash; 14 &ndash;  Read ID, Real Problems" rel="bookmark" href="http://digitalmediabiz.com/2010/07/digital-media-podcast-14-read-id-real-problems/">Digital Media Podcast &ndash; 14 &ndash; Read ID, Real  Problems</a></h2>
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<p class="headline_meta">by <span class="fn vcard author">Aanarav  Sareen</span> on <abbr class="published" title="2010-07-07">July 7, 2010</abbr></p>
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<p>In this episode of the Digital Media Podcast, Aanarav Sareen and Tim  Gilmour from <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.dualformstudio.com');" href="http://www.dualformstudio.com/">Dualform Studio</a> discuss the  impact of Real ID and privacy.</p>
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<div id="post-1092" class="post_box tag-reeder tag-ipad tag-air-video tag-air-display category-technology category-online-media category-mobile hentry type-post post post-1092">
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<h2 class="entry-title"><a title="Permanent link to iPad: Content Creation vs.  Consumption" rel="bookmark" href="http://digitalmediabiz.com/2010/07/ipad-content-creation-consumption/">iPad: Content Creation vs. Consumption</a></h2>
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<p class="headline_meta">by <span class="fn vcard author">Aanarav  Sareen</span> on <abbr class="published" title="2010-07-07">July 7, 2010</abbr></p>
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<p><img class="aligncenter" title="iPad" src="http://c0162861.cdn.cloudfiles.rackspacecloud.com/20100406_ipad.gif" alt="iPad" width="385" height="500" /></p>
<p>The iPad has been available for nearly 3 months. Developers have had a  little bit of time developing for the device and so far, the potential  seems tremendous. Initially, many content creators wanted to use the  device to produce high-quality content. However, that has been limited.  While there are certain content creation apps, such as <a onclick="javascript:pageTracker._trackPageview('/outgoing/itunes.apple.com/us/app/quickoffice-connect-mobile/id310723177?mt=8');" href="http://itunes.apple.com/us/app/quickoffice-connect-mobile/id310723177?mt=8">QuickOffice</a> and <a onclick="javascript:pageTracker._trackPageview('/outgoing/itunes.apple.com/us/app/wordpress/id335703880?mt=8');" href="http://itunes.apple.com/us/app/wordpress/id335703880?mt=8">WordPress</a>,  they&rsquo;re mostly temporary solutions. As the device progresses and  developers innovate, content creation will be a reality. Today, it&rsquo;s all  about consumption.</p>
<p>For those who have adapted the iTunes media ecosystem &mdash; iTunes Store,  iPod, iPhone, Apple TV &mdash; the iPad fits in perfectly. The same content  works across multiple devices without any additional costs.</p>
<p>However, there are certain apps that improve the media  consumption  possibilities of the device:</p>
<h2>Reeder</h2>
<p>The application has been available for iPhone/iPod touch users.  However, it recently made its debut on the iPad. Reeder allows users to  sync and read their Google Reader content on an iPad. At <a onclick="javascript:pageTracker._trackPageview('/outgoing/itunes.apple.com/us/app/reeder-for-ipad/id375661689?mt=8');" href="http://itunes.apple.com/us/app/reeder-for-ipad/id375661689?mt=8">$4.99</a>,  it&rsquo;s pricey for a feed reader, but it&rsquo;s the most elegant solution thus  far.</p>
<h2>Air Video</h2>
<p>When it comes to supporting media files, the iPad will only accept a  limited range of content. Furthermore, video files are large in size and  sometimes you just don&rsquo;t want to carry around all your videos. Air  Video solves that problem. In simple terms, it&rsquo;s an app that allows  users to stream a wide variety of media files to your iPad. For <a onclick="javascript:pageTracker._trackPageview('/outgoing/itunes.apple.com/us/app/air-video-watch-your-videos/id306550020?mt=8');" href="http://itunes.apple.com/us/app/air-video-watch-your-videos/id306550020?mt=8">$2.99</a>,  it&rsquo;s highly recommended.</p>
<h2>Air Display</h2>
<p>Air Display is an innovative solution that makes your iPad a second  monitor (or third) monitor. It&rsquo;s a convenient solution that currently  works just on the Mac, but a PC version is underway. For $<a onclick="javascript:pageTracker._trackPageview('/outgoing/itunes.apple.com/us/app/air-display/id368158927?mt=8');" href="http://itunes.apple.com/us/app/air-display/id368158927?mt=8">9.99</a>,  it&rsquo;s certainly cheaper than buying a separate monitor.</p>
<h2>Netflix and ABC</h2>
<p>Both these apps were available on day 1 and continue to deliver a  wide variety of content for low (Netflix) or no cost (ABC). However,  these apps only work in the United States.</p>
<h2>Hulu Plus</h2>
<p>Hulu&rsquo;s recently announced&nbsp;premium subscription, Hulu Plus allows  subscribers to view content on mobile devices, including the iPad. While  it&rsquo;s still being rolled out slowly, it&rsquo;ll be a must have for cable  cutters.</p>
<p><em>Have more media apps that you recommend? Let me know! </em></p>
</div>
</div>
<div id="post-1088" class="post_box tag-pay-wall tag-newspapers tag-hyper-local category-online-media category-mainstream hentry type-post post post-1088">
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<h2 class="entry-title"><a title="Permanent link to Pay Walls and Local Market" rel="bookmark" href="http://digitalmediabiz.com/2010/07/pay-walls-local-market/">Pay  Walls and Local Market</a></h2>
<p class="headline_meta">&nbsp;</p>
<div class="fb_box"></div>
<p class="headline_meta">by <span class="fn vcard author">Aanarav  Sareen</span> on <abbr class="published" title="2010-07-06">July 6, 2010</abbr></p>
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<p><img src="http://c0162861.cdn.cloudfiles.rackspacecloud.com/20100706_free.gif" alt="Free newspapers" /><br /> One of the biggest debates in the media space has been the ability to  effectively and profitably monetize traditional-to-digital properties.  These properties include newspapers, magazines, etc. A number of  companies have tried various models, including &mdash; pay walls, freemium,  subscription, etc. However, very few of them have actually worked.</p>
<p>The reason is that content is readily available for free on most  sites. If <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.nytimes.com');" href="http://www.nytimes.com/">www.nytimes.com</a> was to put up a wall,  users can get the same content for free from <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.cnn.com');" href="http://www.cnn.com/">CNN.com</a>.There is no reason to pay for  content that is free elsewhere.</p>
<p>Another topic that keeps coming up is local media. Newspapers have  been moderately successful in creating town-specific publications. The  reason they succeed is because they reach a highly targeted audience in  an extremely specific geographical area. Many of these newspapers are  still in business where as big media properties are folding.</p>
<p>In order to fill this gap, companies of all sizes are attempting to  crack this market. The chances of success are limited for the following  reasons:</p>
<ul>
<li><strong>Scale</strong>: When you try to reach Anytown, USA with a  population of 45,000 people, it&rsquo;s a challenge to scale beyond a handful  of towns.</li>
<li><strong>Reach</strong>: Even if 100% of your potential audience was  aware of your site, how would you make money from the site? Advertising?  Subscription?</li>
<li><strong>Cost</strong>: Setting up an online portal takes a few  hundred dollars. Staffing that portal costs thousands. Will revenue able  to sustain content gathering and employment costs?</li>
</ul>
<p>One option is user-submitted content. But, very few sites have been  able to effectively do that. For specific topics, that becomes even more  difficult.</p>
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<p>﻿</p>]]></content></entry><entry><title>Producing Online Video</title><id>http://www.visualavenue.com/blog/2010/6/22/producing-online-video.html</id><link rel="alternate" type="text/html" href="http://www.visualavenue.com/blog/2010/6/22/producing-online-video.html"/><author><name>Visual Avenue</name></author><published>2010-06-22T15:57:45Z</published><updated>2010-06-22T15:57:45Z</updated><content type="html" xml:lang="en-US"><![CDATA[<div class="headline_area">
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<p><em>Over the next 5 days, we&rsquo;ll be publishing articles that help you produce online video more effectively. Realizing that most independent content creators don&rsquo;t have a &nbsp;large budget, we&rsquo;ll cap off our expenses at $5,000. This 5 part series includes &mdash; image, sound, editing, distribution and promotion.</em></p>
<p>Producing high-quality video for the web is a necessity and a reality. Most sponsors and advertisers will not associate with a show if it has poor production values. In part one of this series, we&rsquo;ll focus on how to capture the best image from inexpensive solutions. Most of these solutions are recommendations and not necessities. If you prefer alternative tools, please feel free to use them.</p>
<ol>
<li><strong>Camera</strong>: In the past 2 years, companies like Canon and Nikon have introduced video&nbsp;capable DSLRs. When used correctly, these cameras produce images that often times rival $10,000 prosumer video cameras. While the primary purpose of DSLRs is to take great images, these cameras are extremely capable of shooting high-quality video. Canon&rsquo;s latest DSLR, the&nbsp;<a title="Canon T2i " href="http://www.amazon.com/gp/product/B0035FZJHQ?ie=UTF8&amp;tag=digitalmediabiz-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B0035FZJHQ" target="_blank">T2i/550D</a>&nbsp;is a stellar camera and produces fantastic results. Since it is a DSLR camera, you should familiarize yourself with 4 technical photography terms &mdash; Shutter Speed, F Stop, ISO and Exposure. These terms will help you produce better video. Furthermore, since the camera produces very large files, you also need to have fast SDHC cards.&nbsp;<a title="SanDisk Extreme III" href="http://www.amazon.com/gp/product/B000OFWJO6?ie=UTF8&amp;tag=digitalmediabiz-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B000OFWJO6" target="_blank">SanDisk&rsquo;s Extreme III</a>&nbsp;line up is a good start. Purchase at-least 4 of these cards.<em>Total cost with ket lens and cards = $950</em></li>
<li><strong>Lenses</strong>: Most pro photographers will tell you not to purchase a kit lens. For the most part, I agree. However, the lens that comes with the Canon T2i is a good lens and can offer a lot of flexibility if you&rsquo;re just starting out. Unfortunately, it performs poorly in low light situations. One of Canon&rsquo;s best lenses is the&nbsp;<a title="Canon 50mm f/1.8" href="http://www.amazon.com/gp/product/B00007E7JU?ie=UTF8&amp;tag=digitalmediabiz-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B00007E7JU" target="_blank">50mm f/1.8</a>. At less than $100, it is capable of taking images in low light. Another lens worth picking up is the&nbsp;<a title="Canon 35mm f/2" href="http://www.amazon.com/gp/product/B00009XVCU?ie=UTF8&amp;tag=digitalmediabiz-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B00009XVCU" target="_blank">Canon EF 35mm f/2</a>. It also performs well in low-light and produces stunning images. At $300, it&rsquo;s a good investment.<em>Total cost for 2 lenses: $400</em></li>
<li><strong>Tripod</strong>: An audience does not like shaky images. Therefore, you should invest in a good tripod. While tripods range in prices and quality, the one that I recommend is the<a href="http://www.amazon.com/gp/product/B000N7VPRW?ie=UTF8&amp;tag=digitalmediabiz-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B000N7VPRW" target="_blank">Manfrotto 190XPROB</a>. Combine that with the&nbsp;<a title="Manfrotto Tripod Head" href="http://www.amazon.com/gp/product/B002WN212I?ie=UTF8&amp;tag=digitalmediabiz-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B002WN212I" target="_blank">Manfrotto 496RC2</a>&nbsp;tripod head and you have a good start. Please note that this tripod combination is best for static shots, without panning. If you&rsquo;re looking to do a lot of motion shots, purchase a video tripod head.&nbsp;<em>Total cost for this combination: $250</em></li>
<li><strong>Lighting</strong>: Good lighting is the industry&rsquo;s best kept secret. Without good lighting, even the most expensive cameras can&rsquo;t perform. Depending on the type of video you&rsquo;re creating, I suggest picking up 2&nbsp;<a href="http://www.amazon.com/gp/product/B000ARCDVW?ie=UTF8&amp;tag=digitalmediabiz-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B000ARCDVW" target="_blank">Lowel Pro-light</a>s. At $125, they&rsquo;re a good investment.&nbsp;<em>Total cost for 2 lights and 2 bulbs: $350</em></li>
</ol>
<p><strong><em>Total cost: $1950</em></strong></p>
<p>Once you have acquired or rented the above gear, take some time and practice your shots. Shooting with new gear and with little experience is not suggested. In the next post, we&rsquo;ll highlight how to capture high-quality audio for your online videos.</p>
<h4 class="related_post_title">Related Posts:</h4>
<ul class="related_post">
<li><a title="Producing online video" href="http://digitalmediabiz.com/2010/06/producing-online-video/">Producing online video</a></li>
<li><a title="Universal Video Recommendation Engine" href="http://digitalmediabiz.com/2010/05/universal-recommendation-engine/">Universal Video Recommendation Engine</a></li>
<li><a title="Digital Media Podcast &ndash; Online Video" href="http://digitalmediabiz.com/2010/04/digital-media-podcast-online-video/">Digital Media Podcast &ndash; Online Video</a></li>
</ul>
<p class="post_tags">Tagged as:&nbsp;<a rel="tag nofollow" href="http://digitalmediabiz.com/tag/canon/">Canon</a>,&nbsp;<a rel="tag nofollow" href="http://digitalmediabiz.com/tag/nikon/">Nikon</a>,&nbsp;<a rel="tag nofollow" href="http://digitalmediabiz.com/tag/online-video/">Online Video</a>,&nbsp;<a rel="tag nofollow" href="http://digitalmediabiz.com/tag/t2i/">T2i</a></p>
</div>]]></content></entry><entry><title>http://digitalmediabiz.com/2010/06/producing-online-video-image/</title><id>http://www.visualavenue.com/blog/2010/6/22/httpdigitalmediabizcom201006producing-online-video-image.html</id><link rel="alternate" type="text/html" href="http://www.visualavenue.com/blog/2010/6/22/httpdigitalmediabizcom201006producing-online-video-image.html"/><author><name>Visual Avenue</name></author><published>2010-06-22T15:54:54Z</published><updated>2010-06-22T15:54:54Z</updated><content type="html" xml:lang="en-US"><![CDATA[<h2 class="entry-title"><a title="Permanent link to Producing Online Video: The Image" rel="bookmark" href="http://digitalmediabiz.com/2010/06/producing-online-video-image/">PRODUCING ONLINE VIDEO: THE IMAGE</a></h2>
<p class="headline_meta">&nbsp;</p>
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<p class="headline_meta">by&nbsp;<span class="fn vcard author">AANARAV SAREEN</span>&nbsp;on&nbsp;<abbr class="published" title="2010-06-21">JUNE 21, 2010</abbr></p>]]></content></entry></feed>
